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| Lifestyles
of the Rich and Shameless |
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We
see today, in all modern societies, a
lust for costly baubles, what economist Robert
Frank has dubbed "luxury fever." But
the intensity of this fever varies enormously.
What determines this intensity? One factor over
all others: the level of economic inequality. • The
more wealth concentrates, the greater the obsession
with the things only money can buy. In relatively
equal societies — societies where most people
make similar incomes — people will generally
not obsess over things. With nearly everyone able
to afford much the same possessions, things overall
tend to lose significance. • But
inequality changes everything. The wider income
and wealth gaps become, the greater the differences
in the things different people are able to afford. • Things,
in markedly unequal societies, come to signal who
has succeeded and who has not. You are judged,
in these societies, by what you own, by what you
consume, not who you are. • Luxury
fever impacts almost every facet of contemporary
life. For a sampling, check the left menu. |
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